Steve Neil's Effect On Food Stuff Formulation

By David Kapraun


While you may not have heard of Steven M Neil, chances are he's impacted your life in one way or another. If you're big on snack foods, you've definitely eaten something his company, Diamond Foods has produced. That's mostly due to him advancing the brand much further throughout the time that look up Steve Neil spent as CEO.

Having only taken over in 2008, he hasn't had a whole lot of time to make his mark. But in that short time, he's taken great strides to help the company going forward. Through his help, they've really accomplished a lot as well.

Emerald Nuts had produced healthy nut options for some time. But through his guidance, they were able to move to the more popular hundred calorie packs. Thereby making it much easier to find healthy snacking options.

Something that More info on Steven M. Neil has really had a positive impact with, is acquiring new companies. The problem with being a successful nut company, is that there's only so far you can go. But through new acquisitions, he was able to take the company further.

By acquiring new companies they were able to target a whole host of new customers. Including people that love popcorn, because the first company they bought was Pop Secret.

Shortly thereafter they made the jump into potato chips. You've definitely heard of the kettle chips brand, and that's the company that Diamond purchased. This allowed them to reach another new audience.

From there they also attempted to form a deal with Pringles. This would have strengthened their hold on the food industry, and that coveted potato chip consumer base. However, the move ultimately proved fruitless.

After all is said and done, you can measure Neil's legacy on what he helped Diamond accomplish. They've got a larger share of the snack market than ever before. But more importantly, they're set up to acquire even better opportunities in the future.




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