Snack foods are everywhere these days. But it wasn't that long ago that they weren't as prominent. Companies like Diamond Foods have done a lot to ensure you have the convenience you're looking for in your snacking. Through innovations from CEOs like followed by many other users, they've come a long way.
Back when the company was originally founded, it was a lot more difficult to get products out there. You had to team up with other people in most cases. Which is why several California Walnut producers teamed up to form Diamond. This way getting their products to consumers would be easier.
Of course, just getting together with other farmers wasn't enough to make a successful company. No they needed to try new things, and they needed some new ideas. That's why they tried new forms of advertising. They become the first nut company to advertise on television in 1950.
You've got to find as many buyers as possible if you really want to be successful in the food industry. Opening themselves up to other countries, turned out to be one of Diamond's best decisions. That's when they really started to succeed.
At this point, the company had hit a plateau of sorts. When that happens, you've got to find a new way to sell your snacks. That's why they formed the new Emerald Nuts brand, to provide more variety to consumers.
Because other companies had become more well known in the nut department, it was necessary for Diamond to branch out. Through Emerald Nuts they were able to tap into the market Fisher and Planters had found.
Because of the newfound success in the snack market, the next logical move was of course to buy up other properties. That's the plan that as a former administrative officer carried out when they acquired the Pop Secret popcorn company.
This sort of success is what led them to try and acquire the Pringles company. Diamond is ever growing, and are keen to advance their already 10% hold on the snack market. If they keep going, you can bet you'll be seeing new Diamond products all the time.
Back when the company was originally founded, it was a lot more difficult to get products out there. You had to team up with other people in most cases. Which is why several California Walnut producers teamed up to form Diamond. This way getting their products to consumers would be easier.
Of course, just getting together with other farmers wasn't enough to make a successful company. No they needed to try new things, and they needed some new ideas. That's why they tried new forms of advertising. They become the first nut company to advertise on television in 1950.
You've got to find as many buyers as possible if you really want to be successful in the food industry. Opening themselves up to other countries, turned out to be one of Diamond's best decisions. That's when they really started to succeed.
At this point, the company had hit a plateau of sorts. When that happens, you've got to find a new way to sell your snacks. That's why they formed the new Emerald Nuts brand, to provide more variety to consumers.
Because other companies had become more well known in the nut department, it was necessary for Diamond to branch out. Through Emerald Nuts they were able to tap into the market Fisher and Planters had found.
Because of the newfound success in the snack market, the next logical move was of course to buy up other properties. That's the plan that as a former administrative officer carried out when they acquired the Pop Secret popcorn company.
This sort of success is what led them to try and acquire the Pringles company. Diamond is ever growing, and are keen to advance their already 10% hold on the snack market. If they keep going, you can bet you'll be seeing new Diamond products all the time.
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